The most important thing is to extract the essence of the idea. If the idea is half-developed or half-comprehensible you will get half-results. Therefore I invest a lot of time in getting the KEY IDEA for my own projects and my clients projects crystal clear in order to “Be a voice not an echo.” – Albert Einstein.


To achieve the best possible outcome I create a detailed strategy plan in collaboration with my clients. The strategy plan contains the following elements:

  • Synopsis:
    An interest attractor, a short statement that summarises the content of the film in an engaging way.
  • Purpose:
    The film’s objectives, the aim of the programme.  This includes a statement describing the fundamental reason for the film, that is, define the problem to be solved, the goal to be achieved, the question to be answered, the attitude to be challenged, or the information gap it intends to fill.
  • Style:
    What techniques will be employed to present the story / ideas of the film?  Which categories of film will it be most like?  Are there any direct film references you will be drawing on?
  • Characters:
    Who will feature in the film?  What is their relationship to the purpose?  Do they represent a particular ‘position’?  Who do they represent?  What is ‘at stake’ for them?  What will they be attempting?
  • Treatment:
    An engaging description of the films content.  What are we actually going to see?  What order will you present the events / ideas of the film?  Opening sequence.  Segments.  Climactic sequence.  Resolution.   Beginnings, Middles and Ends.
  • Audience:
    Who is the principal audience?  Who else would be interested in seeing the film?  Which timeslots /programmes will it best suit?
  • Research:
    References to projects and ideas that are similar in content, form, strategy or KEY message. This is a very critical to understand the environment we are working in.
  • Copyright / Release forms:
    Includes release forms and identifies any measures necessary to obtain copyright material or other permissions and clearances.
  • Production Schedule: 
    Creating a detailed schedule including milestones to achieve the goal.


In this step I  work either with my own equipment or with professional DoPs and cinematographers, to achieve the best possible feel and look for the project. I mainly work with the camera Sony FS7 and FS5.


Editing is my most beloved step of the production process. Hereby all the ideas and visions finally take shape. There are thousands of moving pieces of a puzzle that want to come together as one. I mainly work with Adobe Premiere Pro and the Adobe Creative Suite.


I mostly work with hand- drawings and playful features. Sometimes it is purely animation, sometimes these hand-drawings are integrated into real-life footage. I have produced animations of this kind for the children’s museum, TV campaigns and video competitions. They are all animated in Adobe After Effects.


In regards to grafic design, I mainly work with hand-drawings. I like it, when the look is slightly “unperfect” and has a “human touch” to it. Like a chinese proverb says: “A jug is not perfect, unless it has a little crack.” I mainly work with Adobe Illustrator, Adobe Photoshop and Adobe Indesign. 


I use the very latest Insta 360 pro camera including lens and software / hardware technologies to provide you with the most advanced and up-to-date virtual tours available in the market today. All 360 imagery is fully optimised to view at full screen in stunning high definition and clarity.